Logan's Roadhouse Tops 2025 Casual Dining Rankings

PR Newswire

PEACHTREE CORNERS, Ga., Aug. 28, 2025

Market Force Study Shows How CX Excellence Drives Loyalty and Share of Wallet

PEACHTREE CORNERS, Ga., Aug. 28, 2025 /PRNewswire/ -- Market Force Information, a global leader in customer experience management, has released its 2025 Casual Dining Industry Study, reinforcing the central truth of the restaurant industry: customer experience is the engine of sustainable growth and advocacy.

2025 Casual Dining Benchmark Study from Market Force shows loyalty gains for restaurants that get CX right.

This year's Customer Loyalty Index (CLI) leader is Logan's Roadhouse, which vaulted from ninth place in 2024 to first overall in 2025. Logan's surge was fueled by significant gains in CX Metrics—a composite of satisfaction, likelihood to return, recommend, and experience factors like friendliness, atmosphere, and value. Logan's posted a leading 52.6% CX score, well ahead of second place The Keg (47.8%) and Bahama Breeze (46.7%) in third place.

"Customer loyalty isn't just about a single visit—it's built on consistently delivering the fundamentals of the guest experience," said David Murray, Sr. Director of Customer Experience Strategy at Market Force. "Logan's success this year proves that when brands deliver value, atmosphere, and operational consistency, customers reward them with advocacy and share of wallet."

2025 CLI Rankings Highlight Big Movers

Logan's Roadhouse climbed from 9th place in 2024 to #1 in 2025, with a CLI score of 4.52.
Pappadeaux rose from 7th to 2nd overall (4.46), underscoring consistent improvements in experience delivery.
Texas Roadhouse maintained a strong position with a 4.45 CLI score, rounding out the top three.

Trust Leaders See Shifts in Long-Term Loyalty
Bahama Breeze made a dramatic debut, claiming the title of America's Most Trusted Casual Dining Brand—a remarkable first appearance after not being profiled in 2024. Mellow Mushroom and The Keg rounded out the top three most trusted brands.

By contrast, 2024 trust leaders Bonefish Grill, Pizza Ranch, and Carrabba's fell sharply in 2025, with Bonefish now ranked 25th and Pizza Ranch dropping to just above the bottom quartile.

Share of Wallet Insights
When consumers were asked where their next 10 dining occasions would go, Logan's Roadhouse once again came out on top, increasing its share from 27.6% in 2024 to 37% in 2025. Round Table Pizza and Pappadeaux also ranked among the top three for share of wallet, showing how loyalty translates directly into future visits.

Methodology
The 2025 Casual Dining Study drew responses from 3,427 U.S. consumers, with 69.6% female and a household income of $50,000 or more in 68% of respondents. Results were indexed to produce the Customer Loyalty Index (CLI), a composite of overall satisfaction and likelihood to recommend—a proven gauge of both experience and advocacy.

To download a 2-page overview or access the full Casual Dining study results, please visit:
www.marketforce.com/casual-dining-research-2025

Brands and analysts interested in a full walkthrough of results can schedule a briefing at:
www.marketforce.com/schedule-a-briefing

Join our growing consumer panel at:
http://panel.marketforce.com/become-a-panelist

About Market Force Information

Market Force helps global brands improve customer experience and operations with integrated services like contact centers, mystery shopping, site audits, customer surveys, social media management, and advanced analytics. Industries served include retail, grocery, restaurant, hospitality, banking and more.

Learn more at: www.marketforce.com