"Send Water South" campaign expands to broadcast, cable, and streaming ads for further reach

PALMETTO BAY, Fla., March 7, 2024 /PRNewswire-PRWeb/ -- To advance its mission to restore and protect America's Everglades through science, advocacy, and education, The Everglades Foundation has initiated a large-scale, multi-channel campaign to educate the public about the vital Everglades Agricultural Area (EAA) Reservoir. Entitled "Send Water South," the series of radio, digital, and social media ads that launched last fall have now been supplemented by broadcast, cable, and streaming ads on select channels in South Florida's east and west coast communities.

The harmful impacts of Lake Okeechobee's polluted water currently being discharged to the Lake Worth Lagoon, Caloosahatchee, and St. Lucie estuaries can be devastating to local communities. Releases from the lake to both coasts can impact human and animal health, the environment, real estate, recreation, and Florida's tourist-based economies.

Instead, this water should be cleaned and sent south to the Everglades and Florida Bay, where it is needed. The EAA Reservoir is the only Everglades restoration project that will enable lake water to be stored, cleaned, and sent south where it belongs.

"We faced these discharges in 2013, 2016, and 2018. This continues to happen, and the urgency to build and operate the reservoir is critical," said Eric Eikenberg, CEO of The Everglades Foundation. "We must ensure the completion of the EAA Reservoir because a healthy Everglades supports tourism, real estate, outdoor recreation, and other industries that drive Florida's economy."

"Everglades restoration has received bipartisan support in both Washington, D.C. and Tallahassee since the Comprehensive Everglades Restoration Plan was authorized by Congress in 2000," added Eikenberg. "The most significant project within that plan – the EAA Reservoir – is under construction because America's Everglades is a unifying issue. The Everglades Foundation looks forward to working with all decision-makers to continue the essential funding necessary to build the reservoir and curb these harmful discharges in the future."

The TV ads are airing on the east and west coasts on NBC5 (WPTV-Palm Beach), CBS11 (WINK-Southwest Florida), and NBC2 (WBBH-Southwest Florida), as well as on CNN, FOX, and MSNBC via cable in Palm Beach, the Treasure Coast, and Southwest Florida. The Foundation's radio campaign continues to air on WQCS-FM and WQCP-FM (Treasure Coast), WGCU-FM (Southwest Florida), WLRN-FM (Miami), and WURN-AM (Miami).

Learn more about the EAA Reservoir at EvergladesFoundation.org/eaa. For more information, follow The Everglades Foundation on Facebook and Instagram.

ABOUT THE EVERGLADES FOUNDATION:
The Everglades Foundation is a 501(c)(3) non-profit dedicated to restoring and protecting the Everglades through science, advocacy and education. Since its founding in 1993 by a group of local outdoor enthusiasts, The Everglades Foundation has become a respected and important advocate for the sustainability of one of the world's most unique ecosystems. For more information, please visit EvergladesFoundation.org.

Media Contact

Meieli Sawyer, The Weinbach Group, 305-668-0080, msawyer@weinbachgroup.com, https://www.weinbachgroup.com/

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SOURCE The Everglades Foundation